Dallas Cowboys

Samsung — AT&T 5G Fan Experience

5G powered AR experience

During the Dallas Cowboys NFL season, the goal was to bring fans closer to the action and their heroes via hyper-accurate, persistent, never-seen-before AR experiences that can be viewed from any seat in the stadium in real-time, including photo-realistic holograms, games, live stats and more – all powered by 5G on a phone.

2019

Dallas Cowboys

Client: Dallas Cowboys
Production: Nexus Studios
Role: Design

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